Prime South Africa

At Prime, your journey matters as much as your destination, so were with you wherever you go. Prime South Africa (previously known as PMD - Prime Meridian Direct) has made managing your Prime car insurance policy even easier & simpler.

Your Prime South Africa app, gives you easy access to our services, emergency assist, online claims registration, policy documents downloads, uploading car photos and the flexibility to upgrade your benefits. The Prime South Africa app enables you to manage your profile linked to your policy.


Key Features:
* Submit photos of your car.
* Add or upgrade benefits.
* Stay under cover with rescheduling missed premiums.
* Download and email important documents straight from the Prime app.
* Register claims online or request telephonic assistance.
* Contact emergency roadside assistance services.
* Update profile details on the go (if you have moved residential address, you can update directly in the Prime app).
* Change your banking details used to pay for your insurance directly and easily from within the app.


Contact us:
* Call us: 011 745 7800
* Email: [email protected]
* Website: www.prime.co.za

Prime SA is an Authorised Financial Services Provider, FSP 41040. Policy benefits underwritten by Santam Structured Insurance Limited, a Licenced Non-Life insurer
and Authorised Financial Services Provider, FSP 1027.
Administered by PrimaryAsset Administrative Services (Pty) Ltd. Authorised Financial Services Provider. FSP 3920. Terms and Conditions apply.
Prime SA is a member of the Direct Marketing Association of South Africa (DMASA).